Why Apple

Apple makes business better.

Apple hardware, software, and services work together to give your employees the power and flexibility to do whatever needs doing — whether you’re running a startup, scale-up, or global enterprise.

Platform Deployment

Get help finding the best ways for your team to work together.

You can start a project on Mac and finish it on iPad, use your screens side by side to extend your workspace, and even draw with Apple Pencil on your iPad to make live updates on your Mac. And it’s all compatible with apps from Microsoft and Google, so your team has everything it needs to get any job done.



Magic happens on Mac. Game-changing performance, simple IT, and excellent value are just some of the reasons Mac means business.



Get power that outpaces most PC laptops in a design that goes everywhere. Scan merchandise, visualize models in 3D, and breeze through work when you multitask with Split View.

Apple Watch

Apple Watch

Stay connected at a glance. Handle notifications as they pop up with a single tap, track Messages, and get the most out of apps for work and wellness.

Apple TV

Apple TV

Turn your best work into a cinematic experience. Put important presentations and data-driven dashboards on display.

Zero-touch deployment is a snap for IT.

Apple Business Manager makes Apple devices exceptionally easy to deploy and manage. IT can pussh apps and create Managed Apple IDs, and employees can customize their devices on their own.

View the Apple Business Manager Getting Started Guide (PDF)

View the iOS and iPadOS Deployment Overview (PDF)

View the Mac Deployment Overview (PDF)

View the Managed Apple IDs for Business Overview (PDF)

View training for IT professionals

Give them the tools they love with Apple Employee Choice.

It’s important to let your employees work the way they want so they can do their best. Apple Employee Choice is a new way to offer access to the Apple products they love with easy procurement, setup, and deployment. By giving employees the ability to choose, businesses can strengthen employee engagement and retention. See how you can help bring Apple Employee Chose to your office.

View the Employee Choice Guide for IT (PDF)

Apple Employee Choice

Anything’s possible with apps.

Apple devices come with powerful apps built in. The App Store offers even more tools for almost any job — from sales and engineering to fixing jets and building skyscrapers. And the Apple developer platform gives businesses the power to create custom solutions that the world has yet to see.

Go to the Enterprise Blueprint in the Books app

View the Business Apps Getting Started Guide (PDF)

View Augmented Reality in Business (PDF)

View training for app developers

IT Security

Security first, second, and third.

Apple devices and platforms are designed to keep your personal data and corporate information secure. Key security features, like hardware-based device encryption, can’t be disabled by mistake. Touch ID and Face ID make it easy to secure every device. And because many of these features are enabled by default, employees and IT won’t need to perform extensive configurations.

View the Platform Security Overview (PDF)



Every Apple product is built from the ground up to protect your privacy. We don’t create user profiles, sell personal information, or share data with third parties to use for marketing or advertising. And apps share only the information that you authorize.



Apple products are designed to reduce our impact on the planet while maximizing performance and strength. We strictly monitor our supply chain during manufacturing, are careful to design for energy efficiency, and work to make our products as recyclable as possible.



We build Apple products to empower everyone. Every device, every piece of software, and every service is created with accessibility features built in. Because when everyone can participate in the ways that work best for them, people and businesses are at their best.

A cost-effective investment.

Mac and iPad are built to last.

They typically have the highest residual value on the market, making them smart, affordable solutions for your company. And flexible financial models, like leasing and buyback programs, reduce the overall cost of ownership.

View the Smart Investment Overview (PDF)

Read the Forrester study on the Total Economic Impact™ of Mac in Enterprise

Mac and iPad